LinkedIn for Designers 60-Minute Downloadable Video Course

Most designers don't know how to use social media to its full potential.

I was one of them. I would:

👀 Ogle at design eye-candy on Instagram
❤️ Scroll and like passively
🥴 Get distracted by random memes while scrolling
🤐 Never post anything

But then I realized something:

In the internet age, getting people to know, like, and trust you via social media is the most powerful form of leverage for a designer.

Building an audience on social media can lead to new job opportunities, new clients, speaking opportunities, and a deeper connection with the professional design community. And there is no better place to do that than on LinkedIn.

Over the past year I've:

• Grown from 0 to 12,666 followers on LinkedIn
• Created content that gathered 4.2 million impressions and almost 50,000 engagements
• Gained new clients
• Reconnected with old ones (leading to...more new clients)
• Connected with top professionals that I'd only admired from afar before
• Been invited to speak at the leading professional conference for my industry, podcasts, universities, and even a global Fortune 500 company

All from spending less than an hour a day growing my LinkedIn audience.

In this 60-minute video course, I'll show you the strategies I used to do all this and how you can do it too. Growing my presence on LinkedIn has been the best thing I've done for my design career, and I encourage you to do the same.

What you'll learn

• Why LinkedIn is the best social platform for designers to focus on (vs. Instagram or Twitter or others)
• How to clarify your own approach to social media as a designer
• How to optimize your profile based on your goals
• An easy and actionable strategy for connecting with people on LinkedIn
• The anatomy of a good LinkedIn post
• 10 actionable strategies to create endless design content for LinkedIn
• Common mistakes and stumbling blocks (and how to get around them)

BONUS ITEMS

1. 10-point checklist for optimizing your LinkedIn profile (Notion doc)
2. A database of my top 50 LinkedIn posts, their impression and engagement stats, and which strategy I used to create them (Notion database)
3. 5 LinkedIn algorithm tips to ensure your posts reach your audience (Notion doc)

Refund policy

If you're not 100% satisfied with your purchase, simply reply to the download email within 30 days requesting a refund and I'll give you a full refund. No questions asked.

Praise for version 1 of this course

This course is the new and improved version of a course I taught to over 100 people live. This new course will have all-new material and be pre-recorded and downloadable so you can revisit it as many times as you like.

Here is some of the feedback from people who took the first version of the course:

It was really informative and a really cool insight into how we can use LinkedIn to create outreach and content (especially as LinkedIn isn’t usually seen as the platform to do this — or at least I thought so before this) and I really enjoyed the breakdowns of how this type of outreach can affect everyone positively with creating more connections and ultimately encouraging discussion.

Oliver ⭐⭐⭐⭐⭐

It was helpful to understand your perspective on using LinkedIn as a tool and the process you use behind your posts.

Regan ⭐⭐⭐⭐⭐

Very helpful and concise information, useful especially for me as an upcoming graduate

Chevy ⭐⭐⭐⭐⭐

Lots of insightful tips and thoughts that I wouldn't have considered. I found myself making edits to my linkedin profile as you spoke.

Zane ⭐⭐⭐⭐⭐

I like your clear, concise slides as well as actionable advice and insights. I appreciate how you brought some deep knowledge of the platform to something understandable to a design audience.

Anonymous ⭐⭐⭐⭐⭐

Practical and actionable content, will try to implement in waves.

Ivan ⭐⭐⭐⭐⭐

FAQ

Who is this course for?

This course is for designers who want to expand their professional presence on LinkedIn and are new to social media as a way to market themselves. The strategies I'll share can be applied at any stage of your career.

Who is this course not for?

If you already have a fairly large and engaged audience (10K+ followers), this course probably isn't for you.

How long does it take to see results?

If you are consistent (posting at least a few times a week), thoughtful about your content, and follow the strategies in this course, you should start to see results pretty immediately. One person who implemented the techniques I share more than doubled their following from ~200 to 500+ within a few weeks.

Can I apply this to Twitter or another platform?

The strategies and techniques I give are pretty LinkedIn specific. Some of them may translate to other platforms, but I can't guarantee it'll work as well.